A ExpoBooqi in the hand, with the digital guide on a phone

A hybrid visitor guide for trade fairs, consumer fairs and congresses. For fair and congress organisers, exhibition and conference centres, and exhibitors.

Visitors who find the halls and the exhibitors.

A hybrid visitor guide for trade fairs. One ExpoBooqi they pocket, one digital guide they open.

Request a branded sample Try the live expo guide

Free sample in your own branding · live in 2 to 3 weeks · nothing to download

Pages forTrade fair organisers Exhibition venues Exhibitors Conference centres and congress hotels Congress and conference organisers

Clients like

Gaylord Opryland Resort & Convention Center
Buma New Music Conference

Who it's for

Built for trade fairs and congresses, their venues and their exhibitors.

Trade fair organisers

Trade fairs and consumer fairs with thousands of visitors, from art fairs to sector fairs for travel, education, health, food and construction

ExpoBooqi for trade fair organisers

Who decides. Show and event directors, event managers, marketing and visitor marketing managers, exhibitor sales and sponsorship managers

The problem. Visitors get lost, miss exhibitors and throw away paper guides. Exhibitors want more visitors at their stand. After the fair, the contact with visitors is gone.

What changes. One hybrid guide that visitors keep in their pocket, with room for exhibitor and sponsor ads that help cover the cost, and visitors you can reach again for the next edition.

Clients like Huishoudbeurs (Amsterdam RAI), every year since 2023, RDA Group Travel Expo (RDA Expo), every year since 2024.

Exhibition venues

Exhibition and event centres with a regular fair calendar that host many fairs a year

ExpoBooqi for exhibition venues

Who decides. Commercial directors, heads of visitor experience, marketing managers, event services and sustainability managers

The problem. Many fairs, each with its own paper. You want a better visitor experience, less waste and extra services for the organisers who rent your halls.

What changes. A standard hybrid venue guide with halls, routes, food and parking that every fair can use, and a ready-made service to offer your organisers.

Clients like Amsterdam RAI.

Exhibitors

Companies that exhibit at fairs, including city and region marketing teams at consumer and holiday fairs

ExpoBooqi for exhibitors

Who decides. Marketing managers, trade show and event managers, brand and sales managers, owners of smaller companies

The problem. Visitors collect handouts at every stand and throw them away. The stand is busy, but who follows up? After the fair it is hard to know who was interested.

What changes. A hybrid ExpoBooqi to hand out at your stand: small enough to keep, with the full story inside and a QR that opens your offer online, so the contact continues after the fair.

Clients like Euronics Deutschland, Van Den Ban Autobanden, Woerden Marketing, Hart van Noord-Holland.

Conference centres and congress hotels

Venues with several meeting rooms and a regular event calendar

ExpoBooqi for conference centres and congress hotels

Who decides. Commercial directors, event and banqueting managers, sales and marketing managers

The problem. Every event brings its own signage and paper, and delegates still ask the way to the room.

What changes. One venue guide with rooms, routes and food, and a programme each organiser fills in behind the QR.

Clients like Gaylord Opryland Resort & Convention Center, Hotel-Congrescentrum De Zeeuwse Stromen.

Congress and conference organisers

Recurring conferences with several tracks

ExpoBooqi for congress and conference organisers

Who decides. Congress managers, PCOs, event directors and association event teams

The problem. Sessions move, rooms change and the programme is out of date by lunch.

What changes. The programme and floor plan in their hand, the live version on their phone, and room for sponsors.

Clients like Buma New Music Conference, MIPIM (RX France).

Already have your own digital guide? Good. Most visitors never download anything for one visit. Your ExpoBooqi is in their hand the moment they arrive, and its QR code can open your own guide or your site.

ExpoBooqi is not a website builder. There is nothing to download: the guide opens in the browser.

Part 1 · The object

Three pillars, one object

What is inside an ExpoBooqi

The ExpoBooqi is two branded covers with a fold-out insert in between: your floor plan, your vouchers and two QR codes into your own expo guide. Built for visitors who explore your expo on foot.

Visitor experience. Exhibitor offers. Visitor flow.

Your key to the expo

One object, in every pocket.

Two branded covers with a fold-out guide in between. Visitors get it at the registration desk and carry it all day: your floor plan, your exhibitors and exhibitor offers, the programme, food and drinks and the next edition, in their hand.

It unfolds

A fold-out trade fair floor plan, pocket-sized.

It stretches open, then fans out cover to cover into your floor plan. One object replaces the loose floor plans, handouts and vouchers at the registration desk.

The map side

Your floor plan, with your exhibitors on it.

Twelve panels of floor plan with your exhibitors marked, and a route that ties them together.

The legend

Every exhibitor, and an ExpoBooqi that is theirs.

The legend lists every highlight and facility on the floor plan. Below it sits Stay connected: the QR code that brings them back after they leave.

Pillar 2 · Exhibitor and sponsor offers

Exhibitor and sponsor offers, built into the guide.

The ExpoBooqi promotes exhibitor offers, the programme, food and drinks and the next edition. Vouchers and QR codes turn a visit into measurable extra spend.

The covers

Expo info and one lasting QR.

The front cover carries your expo's name. Under it: opening times, what is on today and the Stay connected QR that keeps working long after the visit.

Flip it over

Everything they need, during the visit.

Twenty-one panels of your expo: what to see, where to eat and what is on. Visitors stop asking at the registration desk, because it is already in their pocket.

Pillar 1 · Enhance visitor experience

Everything, in one place.

Floor plan, exhibitors and what is on today, all in one. Visitors find their way on their own while your team answers fewer questions.

Pillar 3 · Visitor flow & partnership

Visitor flow, exhibitors and sponsors.

ExpoBooqi spreads visitors over your expo and links you to exhibitors and partners, for more repeat visits. Tickets, memberships and reviews, all on the guide itself.

Then they scan

One scan opens your own digital guide.

Two custom QR codes turn the physical guide into your own branded digital expo guide. It opens in the browser, nothing to download, in any language.

Expo guide · Arrival

Everything for the visitor, on one screen.

Opening times, what is on today and the way around, opened with one scan and without a download.

Expo guide · What is on

The programme, with a line at now.

Today and tomorrow in one list, with a reminder ten minutes before the thing they picked.

Expo guide · Search and filter

Find it without asking.

A searchable list with filters, so nobody queues at the desk for something the guide answers.

Expo guide · Finding the way

Your own map, in their hand.

The same map as on the guide, but this one moves: drag it, zoom in, tap a point and see what is there.

Expo guide · Their own plan

They build their own day.

Pick the stops or the sessions, and the guide puts them in the order that walks.

Exhibitor offersShow your Booqi at the stand

Coffee at the loungeA break between the halls

General information

Halls open09:30Halls close18:00Keynote10:30TheatreHourly

Early registrationBe first for the next edition

Stay connected

Two covers, your identity

The front holds the expo information and the Stay connected QR; the back is Enjoy your visit with the visitor's own details. Fully in your house style.

A fold-out guide

A floor plan with your exhibitors and vouchers that drive spend. One object replaces the loose floor plans, handouts and vouchers.

Two QR codes, the full journey

Expo guide during the visit, Stay connected after it. We design and host the digital guide, in any language, nothing to download.

The ExpoBooqi folded closed: pocket-size, with the guide tucked inside

Smarter and more sustainable

One solution replaces multiple separate materials: floor plans, handouts, vouchers, codes and guides. FSC-certified, CO2-neutral through NatureOffice and 100% plastic-free packaging.

Far less paper at every edition

A day with an ExpoBooqi

At the registration desk

They get the ExpoBooqi in their hand and keep it for the whole visit.
On the way round

The map shows the way, with your highlights marked.
Hand in the voucher

Show your ExpoBooqi at the stands marked in the guide for their visitor offer.
After the visit

The QR code keeps working: Stay connected, a review and the next visit.

Part 2 · The proof

Your reporting, live

68%of visitors scan their ExpoBooqi

Scans per week

Floor plan opened

74%

Offers viewed

61%

Reviews left

38%

Illustrative. Every expo gets its own live dashboard.

Why ExpoBooqi

You see how visitors use it.

A hybrid visitor solution that joins your physical floor plan and your digital expo guide in one object. A physical ExpoBooqi in the visitor's hand, a live guide on their phone, and one QR that brings them back.

And it is fully measurable. We report how many of your visitors scan their guide and what they open, so you see exactly what ExpoBooqi delivers.

Book a demo

Part 3 · Make it yours

How it fits

Fits how you already work.

No app, no download: visitors scan and the guide opens.
Works alongside your ticketing, your website and your booking system.
We design and host it in your identity, in 5+ languages.
One object replaces the loose floor plans, handouts and vouchers.

Built to trust

Trusted, hosted, sustainable.

Used every year by a consumer fair at an exhibition centre, since 2023.
We design, host and keep it up to date for you.
A dedicated account manager, from first draft to go-live.
FSC-certified, CO2-neutral through NatureOffice, 100% plastic-free packaging.

How it works

From your content to live 2 to 3 weeks

You send what you already have: your floor plan, your opening times, your photos and your house style.

1Send us what you have
Your logo, your colours, your exhibitors. We do not ask you to write anything new.
2We draw and design it
Our own cartographers draw the floor plan. The ExpoBooqi and the guide are designed together, so everything matches.
3You look it over
Two rounds of changes. Then we produce, fold and deliver, and the guide goes live at the same time.
4Live in 2 to 3 weeks
After that you keep the guide up to date yourself. The physical ExpoBooqi never has to change for it.

Good to know

Frequently asked questions.

Do visitors need to install anything?

No. The QR opens in the browser that is already on the phone. Nothing to download, no account.

What if the programme changes?

You change the guide and it is live. The ExpoBooqi in the visitor's pocket keeps working, because the QR points at the same place.

Who draws the floor plan?

We do. Booqi has its own cartographers, so the floor plan is drawn for your expo and the ExpoBooqi matches the guide.

Can exhibitors be found by name?

Yes. The guide searches every exhibitor by name or theme and shows the way to the stand on the floor plan.

Which languages?

As many as your visitors speak. The visitor picks one and the whole guide switches.

What does it cost?

That depends on the fold, the size and the number of copies. Ask for a sample with your own expo on it and we will price your case with it.

Who is ExpoBooqi for, and what size of fair does it suit?

Trade fair and consumer fair organisers, exhibition centres that host many fairs a year, and companies that exhibit. It suits fairs with thousands of visitors and a yearly edition, not fairs with a few hundred visitors.

How does it compare to a paper floor plan?

A paper floor plan is picked up at the entrance and left behind. An ExpoBooqi is pocket-sized, so visitors keep it all day, and its QR opens a digital guide you change yourself when the programme moves. Nothing to download.

Can an exhibition centre use one guide for every fair?

Yes. A standard venue guide with halls, routes, food and parking serves every fair on your calendar, and you can offer it as a service to the organisers who rent your halls.

No app, no download
FSC certified paper
Own cartographers
In every language your visitors speak

Pricing

One package, priced to your expo.

Every expo is different, so your ExpoBooqi is scoped to your size and your visitors. One clear package, no surprises.

The physical ExpoBooqiTwo branded covers and a fold-out guide with your floor plan.

Your expo guideNo app, no download. Two QR codes into a digital guide that is 100% yours.

5+ languages, expo assistantInteractive floor plan, what is on, offers and instant answers.

Design, hosting & updatesDesigned in your identity, hosted and kept up to date by us.

Dedicated account managerGuiding you from first draft to go-live and beyond.

Live scan dashboardSee how many visitors scan and what they open.